About
Sarah Strategic Consulting helps ambitious companies, global brands, and complex organizations successfully navigate the space between innovation and transformation. We partner with leaders who want to make life better AND scale—across the entire ecosystem—for everyone.
A decade of strategic innovation and transformation
Founded in 2015, we began as a product & UX studio, building innovative and award-winning digital solutions outside of the Silicon Valley bubble through the design process. Our dedicated agency partners included Gensler, Deloitte, Five and Done, and Technology Humans & Taste. In fact, that independence still continues to give us an edge in helping clients discern hype from what actually matters.
In 2021, executives started asking us to help connect strategic decisions to outcomes via focused initiatives like website redesigns. That's how we organically expanded beyond product and UX into business transformation and executive ops. Now, instead of just launching an app or website, we're the strategic operating partner that businesses call on to manufacture clarity out of ambiguity. That's how we launch high-stake initiatives and build more sustainable operational infrastructure—aligning people, priorities and processes. It's the same great work doing the same great things based on the same principles—just with greater impact and more positive outcomes for everyone.
The simple answer is that it turns leadership decisions into company-wide action. The more complex answer is that it creates operating architecture for org-wide alignment, focus, and clarity by getting things unstuck. Think of it as a mix between a Chief of Staff and Product Manager—but the product is the business!
Our Principles
Strategy Is Story
A strategy no one can retell doesn't build momentum — it's just a document. The best ones ripple past the room they were first presented in: into the systems, the process, the ecosystem, the launch, the redesign, the teams, and more. They keep running even after I'm gone.
Design Human Experiences
There's a human at the beginning of every business decision and a human at the end of every workflow and customer journey. Every tool, process, and product in between is a bridge, not a replacement for either one. I design for the people still standing there afterward.
Truth Over Hype
The fast answer feels like progress, but it just delays the decision a human still has to make. I'd rather tell you what's actually true and actually happening than what's fashionable or what you're hoping to hear. That includes about myself — I'll tell you what I don't know before I'll pretend otherwise.
Break the Template
What's the point of building the expected thing? My efforts will take you past the benchmark on purpose. I customize my solutions to your ecosystem because the obvious fix and the narrow fix were never going to solve what's actually keeping you stuck.
About Sarah Dzida the Person
Sarah Dzida is a creative writer, product builder, and expert business consultant who's worked at the leading edge of technology for the last two decades. Her work spans across all kinds of industries, organizations, and domains. It's still being used and enjoyed by millions of people—even today. Currently, she's the engine behind this consultancy and the startup Hey Virgil.
In addition to her client work, she leads workshops and mentors professionals across all skill levels as near as Silicon Beach in Venice, Calif to as far as Budapest. She teaches graduate students at USC at the Annenberg School of Communication.
To learn more about Sarah, visit her personal website.
“Sarah was a great dance partner on an important piece of work.”
Jeremy Hoders · Executive Director, Strategy & Account Management · MODEL B
Let's talk!
We'll figure out how I can help you get unstuck in 30 minutes.